Why Do You Need Primecast Digital?
Radio advertising can be very effective in increasing market awareness and sales for businesses running ad spots on a scheduled, recurring basis.
In Many ways though, radio has the same challenges as television advertising, namely, a mass medium that is not highly targeted and offers little opportunity to track responses. But unlike television, radio presents the additional disadvantage of limiting advertisers to audio-only advertising.
For some products advertising without visual support is not effective. There is a solution however. Many radio stations are finding that offering a combination of radio spot ads and printed/online ads- increases the life span of the advertisement, thus increasing the exposure to the target audience from 30 seconds to 30 days or more.
A radio ad plays for 30 seconds and then it is gone, never to be thought of again. And forget including a phone number or email address in the ad; unless you expect your audience to pull over on the side of the road and jot down your contact information, chances are they’ll never remember it.
Printed or online advertisements can deliver true consumer engagement. When a person reads an advertisement it’s because they choose to do so. They give their full attention to your message and will remember you when they need your product or service. Online advertising carries an additional benefit- TRACKING.
Online ads can give you performance tracking metrics unavailable in radio advertising. For example- you can track how many people ( unique visitors) saw your online ad; what time of day they viewed it; how many clicked thru the ad to go to your website or social media page for more information- and if you run several online ads- which one performed better.